I’ll Trade You This Helpful Information For Your E-Mail Address

Does your website have a valuable free offer?  Is it placed on the home page “above the fold”?  Can visitors to your site download it within a minute?

If you don’t, you’re missing the boat.

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Why Even Have A Website If You Don’t Build An E-Mail List?

One of the most important reasons you have a website is to gather your visitors’ contact information so you can communicate with them later.  Build an “opt-in” list of folks who voluntarily give you their e-mails to get something from you (that valuable free gift).  By doing so they give you permission to contact them.

Identify what your prospects want (usually information) and offer it to them free.  To kick-start your brain, here’s a few opt-in offers my clients (and I) have used.

Guide To Bass Fishing In The Rockies (Boat Dealer)

Savvy Consumers Guide To Auto Repair (Auto Repair Referral Service)

Home Water System Buyers Guide (Water System Manufacturer)

84 Proven Ways To Pump Up Your Marketing (Me)

Not only will you have prospect e-mails, but also the guides contain both subtle and overt selling statements from the “authors”.

Not only will you have prospect e-mails, but also the guides contain both subtle and overt selling statements from the “authors”.
Advertising and Marketing strategists write these guides and white papers for their clients all the time.  It’s one of the most valuable – and long-lasting tools we create.

More Marketing Consultant Advice

My firm helps companies with their marketing strategy on a one-to-one basis.  But I also love sharing my marketing tips, insights and secrets with you.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to http://www.moneywordsmarketing.com/alans-blog/.

 

 

 

 

 

Continually Educate Your Customers And Prospects

How many times have you heard about the importance of building a strong E-Mail Database?  You hear it so often because it has become an absolute essential for doing business.
Many go to great lengths to get valid e-mail addresses.  Being a marketing consultant in Arizona who also offers online copywriting services, I do it all the time.  I give away lots of free “How-To Tips”; you can get them by signing up on my website (MoneyWordsMarketing.com) with your e-mail.  Then I send you more meaningful tips every few weeks.

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My clients like this because it refreshes what they learned and prospects that haven’t done business with me yet report they get a lot out of them.
If you can educate both your customers and prospects in a non-threatening way, you will be on the top of their mind when they have need for what you provide.  And that, dear readers, is what marketing is all about.

More Marketing Consultant Advice
As a long-time marketing strategist and copywriter, I love sharing my marketing tips, insights and secrets.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to http://www.moneywordsmarketing.com/alans-blog/.