Change Their Lives – Even For A Day

Why do people buy “things”?  Sometimes they buy them because they need them.  Sometimes because they want them.  Still, there are times they buy for far more deep-seated reasons – and that, my fellow marketeers, is what we strive to understand and to emphasize.

For the hundreds of thousands of words I have written as a marketing consultant advice, I always tried to have one primordial thought behind my madness.  “Make the lives of my readers better.”  Whether it’s better permanently or simply for an hour or a day, I feel I have done my job.

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I always pitied the copywriters who just tried to sell.  Hard pitch – soft pitch, fast pitch – slow pitch.  It made no difference – they just wanted to sell.  I was encouraged by one of my early supervisors to find something wonderful about the product or service of which I was tasked to write.  “Be proud that you get a chance to tell people about the marvelous benefit of this product and show how the product will make their life better.”
The make-up will create a more attractive you
The car that shouts (or whispers) something good about you
The vacation that will give you a lifetime of wonderful memories
The dress that will rekindle your relationship
The house that will give your family a home

Products are merely “things”.  What we make of them, what we expect of them deep down in the recesses of our psyches, are why we buy them.  Believe me, if you think about it, everything from a pen to a lamb chop can make our lives better and thus justify the choice you make.

So when you’re writing your next product description, post card, or webpage think about something wonderful that, like Cinderella’s glass slipper, will make the life of your customer better!

More Marketing Strategy And Copywriting Advice
I am a marketing and advertising consultant located in the Phoenix, Arizona area.  I give my clients advice and assistance based around messaging.  My business is writing and I love sharing my marketing tips, insights and secrets with you.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to http://www.moneywordsmarketing.com/alans-blog/.

I’ll Trade You This Helpful Information For Your E-Mail Address

Does your website have a valuable free offer?  Is it placed on the home page “above the fold”?  Can visitors to your site download it within a minute?

If you don’t, you’re missing the boat.

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Why Even Have A Website If You Don’t Build An E-Mail List?

One of the most important reasons you have a website is to gather your visitors’ contact information so you can communicate with them later.  Build an “opt-in” list of folks who voluntarily give you their e-mails to get something from you (that valuable free gift).  By doing so they give you permission to contact them.

Identify what your prospects want (usually information) and offer it to them free.  To kick-start your brain, here’s a few opt-in offers my clients (and I) have used.

Guide To Bass Fishing In The Rockies (Boat Dealer)

Savvy Consumers Guide To Auto Repair (Auto Repair Referral Service)

Home Water System Buyers Guide (Water System Manufacturer)

84 Proven Ways To Pump Up Your Marketing (Me)

Not only will you have prospect e-mails, but also the guides contain both subtle and overt selling statements from the “authors”.

Not only will you have prospect e-mails, but also the guides contain both subtle and overt selling statements from the “authors”.
Advertising and Marketing strategists write these guides and white papers for their clients all the time.  It’s one of the most valuable – and long-lasting tools we create.

More Marketing Consultant Advice

My firm helps companies with their marketing strategy on a one-to-one basis.  But I also love sharing my marketing tips, insights and secrets with you.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to http://www.moneywordsmarketing.com/alans-blog/.