SBOs (Small Business Owners) are unduly influenced by Mega-Marketers like Proctor and Gamble, Coca-Cola, GEICO and McDonald’s. They read about them in books, magazines and blogs. They study their advertisements and try to emulate them (“We should do something like that.”). And they cause themselves untold grief.
These behemoths of marketing use a formula that, if copied by the average SBO can bring financial ruin. Their formula is this: Creativity + Repetition = Awareness. Boiled down to its essence it says this, “To create Brand Awareness
1. “Grab attention using the most creative, unexpected and provocative images, statements and characters in your advertising
2. Repeat, repeat, and repeat!
When small businesses try to copy that formula they fail because they don’t have the money to carry it out. C+R=A relies on putting your message in front of your prospect as many times and in as many places as you can. They can afford the production costs, airtime, and mailing costs. P&G will spend upwards of $1 Billion and six months to introduce a brand.
If you don’t have their budget, don’t copy their methods.
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As a long-time marketing consultant in Arizona, I love sharing my marketing tips, insights and secrets. Interested in learning more valuable stuff that could help improve your marketing life? Go to http://www.moneywordsmarketing.com/alans-blog/ and follow me on Twitter @MA_TWIZDOMS