Harry Beckwith, award winning marketing author and speaker, has it right. “If you want to sound like an expert – hire one!” This is true not only for high-profile CEOs but also for forward-thinking SBOs (Small Business Owners).
Whenever you put yourself or your company out to the public, via websites, brochures, advertisements, sales calls, networking events, etc., you want to put your best foot forward. And that foot is your Unique Branding Message.
Too often, SBOs decide that since they’re experts in their particular business, they are equally as expert in creating the messages that make prospects and customers sit up, take notice and listen.
Unfortunately, this is far from the truth.
If you’re an SBO and want to market your business successfully, do what CEOs do – hire a professional copywriting service to craft and articulate your Unique Message – and then communicate that message every chance you get.
It costs less than you might think and will return dividends for years.
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